Made with Kleap
Brand Identity System · v1.0

AÉRO-DG Solutions

Mobile dangerous goods packaging for air freight out of YYZ. IATA-certified. A logo system built to read as credible, expert, and on the move.

Aviation + hazard
DG Classes 1–9
Bilingual EN / FR
01 · The Mark

The symbol, in motion.

A hazard diamond tilted on its axis, with an upward flight path cutting through it. It reads as dangerous goods, as air freight, and as arrival — our team coming to the client's site.

  • Hazard diamond: industry-universal language of DG
  • Ascent line: air freight, mobile, on the way up
  • Tilt: motion, not a static stamp
  • Works at favicon size (16×16)
On dark
On light
On amber
One colour
02 · Lockups

English-led, French-led.

Bilingual system, designed to flip without breaking. "AÉRO-DG Solutions" stays the operating name in both languages — the accented É signals our French character.

EN · Horizontal Primary
AÉRO-DG
SOLUTIONS
Taking the danger out of dangerous goods.
FR · Horizontal Bill 96 ready
AÉRO-DG
SOLUTIONS
Le danger retiré des marchandises dangereuses.
EN · Stacked
AÉRO-DG
SOLUTIONS
Taking the danger out of dangerous goods.
FR · Empilé
AÉRO-DG
SOLUTIONS
Le danger retiré des marchandises dangereuses.
03 · Icon

Scales to a favicon.

The symbol has to survive the van decal, the airway bill stamp, and the 16×16 browser tab. Same mark, same reading.

App icon · 160
Avatar · 80
Favicon · 32
Tab · 16
Application · Van wrap
AÉRO-DG
SOLUTIONS
IATA CERTIFIED
MOBILE DG PACKAGING
04 · Palette

Warm, tactile, alive.

Five colours. The amber carries the energy, the warm black grounds it, the chalk is what the eye reads. No cold corporate blue — that look is off the table.

#E8610A
Primary Amber
Primary brand
#F59E0B
Amber Gold
Accent / energy
#17130F
Warm Black
Background
#F5F1EA
Chalk
Text on dark
#A89F95
Warm Grey
Muted text
05 · Typography

Three voices, one system.

Bebas Neue carries the industrial weight. Playfair Display whispers the editorial side. Inter handles everything else without being noticed.

Bebas Neue
Display / wordmark
400 / 700
PACKAGING. CERTIFIED. ON SITE.
Playfair Display
Tagline / editorial accent
400 / 700 italic
Le danger retiré des marchandises dangereuses.
Inter
Body & UI
300 – 700
IATA-certified mobile dangerous goods packaging for air freight out of Toronto Pearson.
06 · Clear space

Give it room to land.

Minimum clear space equals the height of the "D" in the wordmark on every side. Minimum digital size: 96px wide for the full lockup, 16px for the icon alone.

  • Never stretch, skew, or recolor the mark
  • Never place on a busy background without a scrim
  • Never drop the icon into shapes (circles, hexagons)
  • Always preserve the É in AÉRO
AÉRO-DG
SOLUTIONS
1×D
1×D
Clear space = height of "D" on all sides
07 · Deliverables

What the designer ships.

Primary lockup
EN + FR, full colour, icon + wordmark
Stacked + horizontal
All four combinations
Icon only
For favicon, app icon, avatar, van decal
One-colour version
Stamps, embroidery, single-colour print
Reversed / knockout
Light on dark, dark on light
Vector + raster
AI, EPS, SVG, PNG @ multiple sizes
Clear-space rules
And minimum-size guidelines
Colour profiles
Pantone, CMYK, RGB, HEX
Bilingual system
EN-led, FR-led, Bill 96 ready